The Rise of FreightAI – Transforming Supply Chain Quotations & Bookings

Shaival - Author Bio

Shaival Trivedi

, Artificial Intelligence, Industry Trends, Leaders Speak

In today’s global supply chain, one constant remains: customer inquiries never stop. Freight forwarders, transporters, 3PLs, 4PLs, NVOCCs, and shipping lines receive a continuous stream of emails and calls requesting rates, transit times, and booking confirmations.

For many logistics teams, handling these inquiries manually can be overwhelming. Extracting shipment details from unstructured emails, searching for rates buried in ERP or TMS systems, requesting competitive quotes from suppliers, calculating margins, and formatting professional replies—these tasks can easily become a time-consuming bottleneck.

The impact: slower responses, higher workload, missed opportunities, and frustrated customers.

Enter FreightAI Assistant, an AI-powered solution designed to automate freight quotations and booking requests, helping logistics teams respond faster, more accurately, and more efficiently.

What is FreightAI?

FreightAI is a smart assistant designed for freight forwarders, transporters, 3PLs, 4PLs, and NVOCCs, handling customer inquiries with intelligence and speed. Using natural language processing (NLP) and advanced AI, FreightAI can:

  • Read and understand customer requests: Automatically extracts shipment details from emails and messages.
  • Fetch tariffs from ERP/TMS systems: Retrieves contractual and standard rates instantly.
  • Auto-trigger supplier quotes: Initiates requests to partners when needed, reducing delays.
  • Apply dynamic margin logic: Ensures every quotation is profitable and accurate.
  • Generate professional, branded replies: Provides polished quotes instantly.
  • Escalate only when necessary: Flags complex cases for human intervention, so your team focuses on high-value tasks.

By automating these tasks, FreightAI frees up your team, reduces errors, and improves customer satisfaction.

Why FreightAI is a Game-Changer for Freight Forwarders, Transporters, and NVOCC?

  1. Faster Responses = Higher Conversion Rates

With instant access to rates and automated quote generation, logistics teams can respond within minutes, increasing the chances of winning new business.

  1. Consistency & Accuracy = Stronger Customer Trust

Automated pricing and response formatting ensure that every quote is error-free and consistent, building credibility and professionalism with clients.

  1. Reduced Manual Workload = Happier Teams

By eliminating repetitive tasks, sales and operations teams can focus on strategic growth activities instead of being bogged down by emails or spreadsheets.

  1. Scalable Automation = Growth Without Extra Headcount

FreightAI scales effortlessly as your business grows. Whether handling hundreds or thousands of inquiries, automation ensures your team remains efficient and productive.

Real-World Impact

Consider a mid-sized freight forwarder that receives over 200 quote requests per week. Manually handling these requests would take hours, with a high risk of mistakes or delays. With FreightAI, the same company:

  • Reduces response time from days and hours to minutes
  • Eliminates pricing errors
  • Increases quote-to-booking conversion rates
  • Frees the sales team to focus on strategic client engagement

This transformation demonstrates that every inquiry can be converted into a business opportunity rather than a bottleneck.

Impact of FreightAI

How FreightAI Integrates with Your Existing Systems

FreightAI integrates seamlessly with your ERP, TMS, or back-office systems, providing access to real-time contract and standard rates. It can also initiate supplier quote requests automatically, ensuring your operations stay efficient and connected. Human oversight is involved only when exceptions arise, maintaining control while maximising speed.

Take the Next Step

The rise of FreightAI marks a turning point in freight forwarding operations. Every customer inquiry can now be seen as an opportunity to win business, build trust, and optimise operations.

 

Learn more about how FreightAI can transform your freight forwarding team at https://www.dilx.co/ or schedule a demo today to see it in action.

Shaival - Author Bio

Shaival Trivedi

Shaival is the CTO at DiLX, responsible for Customer Delight, Technical Excellence, and New Technology Innovation. With 20+ years of IT experience, he maintains customer relations and explores new technological frameworks for client solutions. He is an advanced technology futurist who keeps himself updated with the latest tech inventions. Connect with him on LinkedIn.