B2C Vehicle Parts Selling Platform

Business Scenario

Engaged with one of Europe’s largest OEM parts suppliers who supplies directly from manufacturer to the customer. Client required a highly intuitive e-commerce web platform enabling seamless customer experience through enlarging their offerings and making it highly client centric. Customer oriented seamless integrations to bring dispersed supplementing chains together in centralised operational management.

Solution Highlights

  • Interactive and intuitive web platform for unique customer engagement
  • Compatible parts recommendation based on the parts selection for up & cross selling
  • Multi channel operations management and supply chain integration with support
  • Promotional activities for providing customized offers to high-value customers
  • Product comparison platform
  • Extensive vehicle parts catalog with license plate identification of right part for right vehicle
  • Separate interfaces with dashboards for both manufacturers and suppliers enabling them to manage their products
  • Seamless integration with garage management system for easy parts ordering
  • Brand value creation and its management

Challenges Faced

  • Lack of user experience
  • Duplication of entries
  • No direct integration with Garages

Business Benefits

  • 400+ Garage integrated
  • 60% increased revenue
  • 1 Million+ Weekly parts order
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